THINGS SHE KNEW
The Things She Knew is a love letter to generational care and beauty rituals. It follows a young Black girl who discovers a basket of ancestral hair tools and a heartfelt letter, unlocking memories of mothers and grandmothers who shaped her identity through the simple, intimate act of hair care.
Tone & Style
Heartfelt – celebrating the emotional depth of family bonds.
Intimate – focusing on small, tactile details: braids, textures, hands at work.
Timeless – spanning generations to show how rituals of care never fade.
Medium
Made with generative AI to create visuals and scenes that feel both dreamlike and rooted in real tradition.
Voiceover narration carries the story, weaving past and present into a single, poetic flow.
Who She Is
The Original Guardian of Black hair traditions.
A familiar auntie figure who mixes humor, warmth, and straight-talk wisdom.
The digital embodiment of those quiet kitchen-chair moments where culture is passed down strand by strand.
What She Does on Socials
Educates: Breaks down hair rituals and care tips in short, shareable formats.
Connects: Uses stories, sayings, and advice that feel instantly relatable to the community.
Entertains: Satirical, witty, and full of character, she’s designed to be memorable and memeable.
Why She Matters
OG Anita gives African Pride a recognizable, human voice across platforms, a bridge between ancestral wisdom and digital innovation, ensuring that heritage doesn’t just survive but thrives in the scrollable, AI-powered age.
ANITA NODDING HER HEAD AND LISTENING TO THE CALLER
ANITA GIVING ADVICE - 1
OG ANITA
OG Anita isn’t just a character: she’s a social-first persona built with generative AI to live and breathe on Instagram, TikTok, and beyond.
ANITA GIVING ADVICE - 2