Made you look
DESIGN
Visual experiments, layouts, and Figma frames where brand ideas take shape.I.
THE VELVET LIST
The Velvet List serves as the central campaign identity, inspired by the velvet ropes that traditionally symbolize exclusivity at high-end venues. It was developed to capture the allure of Boston’s hidden speakeasies by presenting them as part of a curated, insider-only experience. The name conveys a sense of mystery, privilege, and discovery, positioning the campaign as an invitation to uncover the city’s most secret and sophisticated nightlife destinations.Deliverables
Conducted a comprehensive campaign and brand analysis of Boston speakeasies.Developed a media campaign framework, including positioning and description.Defined the target persona and detailed audience profile.Curated an asset collection to inform the creative direction.Created the campaign name – “Velvet List”, emphasizing exclusivity and mystery.Designed thumbnail sketches and preliminary logo concepts.Established a cohesive visual identity system encompassing color palette, typefaces, and brand aesthetics.Applied type hierarchy and treatments to ensure clarity and consistency.Completed a final reflection highlighting key outcomes and insights.
WEBSITE
APP
II.
TAJ HOTELS
A full design suite was created for Taj using Adobe Creative Suite as part of a contest pitch. The visuals, spanning digital posters and social media assets, promoted the brand’s fine-dining experience by blending modern elegance with rich Indian heritage.Deliverables
Logo – Refined identity element aligning with Taj Hotels’ luxury positioning.Billboard – Large-format outdoor creative emphasizing elegance and brand heritage.Print Advertisement – High-end magazine/newspaper ad showcasing Taj’s hospitality and premium experience.Website – Conceptual design and prototype created in Figma to modernize Taj’s digital presence.Web Banners – Digital display creatives tailored for targeted online placements.
