Culture in 1080p

SOCIAL MEDIA

Mascots, campaigns, and scroll-stopping stories built for feeds and people, not algorithms.

I.

REPORT

HERMES

This report analyzes Hermès’ strategy to strengthen its digital presence while preserving exclusivity and heritage. It reviews the brand’s history, competitors, and target audience through data-driven insights, highlighting challenges like off-brand keywords and neutral sentiment. Recommendations focus on storytelling, selective influencer collaborations, and optimized digital content to ensure Hermès stays relevant while upholding its luxury identity.

II.

SAANJH

Saanjh is a community service platform founded by students of NMIMS School of Business Administration (SoBA) to support education and social impact initiatives. As Social Media Manager and Editor, I was responsible for shaping the platform’s digital presence — creating and curating content, managing campaigns, and editing communications to amplify student-driven initiatives.

CONTENT CREATION

FEATURED CONTENT

Previous

Design
Next

Strategy